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Established
1973
Location
Cincinnati, OH, US
Primary Industry
Information Services
About
Marketing Research Services Inc specializes in delivering premium domain names, facilitating businesses in enhancing their online presence through exclusive digital assets. Marketing Research Services Inc, founded in 1973 and headquartered in Cincinnati, US, operates in the field of premium domain name sales. The company was acquired by ORC International, a portfolio company of Lake Capital Partners, in December 2012. Claude Rossi, the founder, has a history of establishing businesses focused on market research, contributing to the company’s strategic direction under the current CEO, Dennis Tenney.
The company specializes in the sale of premium domain names, providing high-value digital assets designed to enhance the online presence of businesses. Their primary service is a streamlined acquisition process for exclusive domain names, targeting both established companies and startups across various industries. The geographical markets served include North America, Europe, and parts of Asia, focusing on sectors like e-commerce, digital marketing, and technology. Marketing Research Services Inc generates revenue through direct sales of domain names, with each transaction typically structured as a one-time purchase at a fixed price of USD 12,800 per domain.
This pricing strategy positions their offerings as premium products, appealing to businesses that prioritize domain acquisition as an essential element of their brand identity, including small to medium enterprises and larger corporations. Following its acquisition in December 2012, Marketing Research Services Inc is focused on expanding its product offerings and entering new geographic markets. The company plans to introduce additional domain name options tailored for emerging technology sectors and aims to broaden its reach into Asia by 2025. The proceeds from its recent acquisition and strategic initiatives are expected to support these growth plans, enhancing its market presence.
ORC International
Information Services
Information Services
www.mrsi.com
Add-on
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Marketing Research Services Inc | - |
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