Marketboomer Pty Ltd

Based in New South Wales, Australia, and founded in 1995 by Nathan Gyaneshwar, Marketboomer Pty Ltd, a. k. a. Marketboomer operates as a technology company that focuses on providing digital procurement solutions for the hospitality industry, serving a global community of over 2500 hospitality buyers and suppliers.

In June 2024, Marketboomer Pty Ltd raised USD 4. 9 million in venture funding led by Salter Brothers. As of June 2024, Malcolm Jull is the CEO of the company. The company's core product, PurchasePlus, is a cloud-based platform designed to streamline and optimize the procurement process for hotels.

Marketboomer's platform simplifies the traditionally complex and time-consuming procurement tasks by integrating various processes, enabling better control over purchases, payments, and data. The platform offers a wide range of features, including live pricing updates from thousands of suppliers, robotic automation to delegate purchasing authority and automated approvals, and centralized data access for informed decision-making. The platform also supports paperless invoicing, allowing users to read, pay, process, and review invoices in any format. The company’s client base includes IHG, Accor, Marriott, Capella, Qantas, and hotels owned by the Salter Hotel Group.

The company plans to use its proceeds from June 2024 funding to achieve growth in the Australian market, expansion in Southeast Asia and the UK, and provide liquidity for existing investors.