Mari Group
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Mari Group - overview
Established
2025
Location
Beverly Hills, CA, US
Primary Industry
Travel & Leisure
About
Based in the US, Mari Group specializes in managing a diverse portfolio of global live events, delivering immersive experiences that engage audiences across various sectors such as sports and entertainment. Founded in 2025 by Ariel Emanuel and headquartered in Beverly Hills, US, Mari Group orchestrates live events and experiences. In October 2025, Mari Group acquired TodayTix, Inc. From Link Ventures, Rubicon Venture Capital, SF Capital Group, TYLT Ventures, Walden VC, and Great Hill Partners.
Financial terms were not disclosed. MARI Group specializes in orchestrating and managing a diverse portfolio of live events and experiences, covering sectors such as sports, entertainment, art, and lifestyle. Their core offerings focus on delivering immersive experiences that resonate with cultural trends, redefining audience engagement with live events globally. MARI collaborates with event organizers, sponsors, and local communities to create tailored impactful moments.
Their client base includes B2B partners like corporations enhancing brand visibility through sponsorships and B2C end-users attending the events. MARI operates across multiple geographical markets, with a strong presence in North America, Europe, and Asia's vibrant cultural urban centers. MARI Group's revenue model focuses on partnerships and sponsorship agreements within the live events sector. Transactions are structured around engagement contracts with corporate sponsors and ticket sales to consumers, facilitating direct connections between brands and attendees.
These agreements typically feature tiered sponsorship levels, allowing brands to select promotional packages aligned with specific events. Additionally, MARI capitalizes on merchandise sales and exclusive experiences related to flagship events, enhancing its revenue streams. The pricing structures are designed to accommodate a wide range of clients, from large corporations to small businesses, ensuring broad market accessibility. MARI aims to scale globally by integrating AI-driven personalization and data analytics from TodayTix into its event portfolio, expanding immersive experiences and lifestyle festivals.
It plans to deepen its footprint in Europe, North America, Asia, and Australia while exploring new cultural and sports verticals.
Primary Industry
Travel & Leisure
Sub Industries
Consumer Services, Event Management, Recreational & Entertainment Facilities, Information Services
Website
www.marigrp.com/
Total Amount Raised
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