MARI Group Inc.
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MARI Group Inc. - overview
Established
2025
Location
Beverly Hills, CA, US
Primary Industry
Media
About
Based in the US, Founded by Ariel Emanuel, with Mark Shapiro as Principal Investor and Board Member, MARI Group Inc. focuses on reshaping the live events landscape by building a portfolio of premium properties across sports, arts, lifestyle, and entertainment. The company aims to deliver world-class experiences that influence culture globally, combining iconic events with innovative digital engagement previously held within Endeavor Group Holdings. In October 2025, Apollo Global Management, RedBird Capital Partners, Qatar Investment Authority formed Mari for USD 2 billion.
Also, Mari, a portfolio company of Apollo Global Management, RedBird Capital Partners, Qatar Investment Authority, acquired Frieze Publishing, Ltd. Mari’s portfolio includes tennis tournaments in the world. The company owns the Miami Open and Mutua Madrid Open, both classified as ATP Masters 1000 and WTA 1000 events. MARI generates revenue through event ticketing and hospitality packages, global sponsorships and brand partnerships, digital ticketing and tech services.
MARI plans to scale its portfolio globally by acquiring additional premium live event properties and expanding its digital capabilities. The company aims to integrate technology-driven engagement, enhance monetization through streaming and data analytics, and enter new markets in Asia and Europe.
Current Investors
Apollo , RedBird Capital Partners, Qatar Investment Authority
Primary Industry
Media
Sub Industries
Event Management, Information Services, Digital Media
Website
www.marigrp.com/
Verticals
Social Media
Total Amount Raised
Subscriber access only
MARI Group Inc. - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Add-on | Completed | Frieze Publishing, Ltd. | - | ||||||||
| Company Formation | Completed | MARI Group Inc. | - |
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