MapMyFitness
Have updates for this profile? Please contribute data
= Subscriber Access Only
You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.
With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.
MapMyFitness - overview
Established
2007
Location
Austin, TX, US
Primary Industry
Software
About
Established in 2007 by Kevin Callahan and Robin Thurston, and based in Texas, US, Under Armour, Inc. , trading under the name MapMyFitness, operates as a fitness company that provides digital fitness tracking tools. In August 2024, Outside Interactive, Inc. acquired MapMyFitness from Austin Ventures, Activate Venture Partners, Competitor Group, The Finish Line, Inc.
, and Square 1 Bank. The firm develops apps like MapMyRun, MapMyRide, and MapMyWalk and provides interactive tools for tracking workouts, setting personalized training plans, and staying connected with the fitness community. The platform integrates with over 400 devices and offers a range of features, including fitness tracking, workout databases, nutritional data, and route mapping. MapMyFitness provides premium subscription products, integrated marketing solutions, and a SaaS platform for partners seeking advanced fitness tracking technology.
Moreover, the company also offers a range of athletic apparel and footwear for men, women, and children. The company intends to use the August 2024 funds to support the growth of the platform and mapping capabilities of the organization through the integration of connected fitness technology.
Current Investors
Austin Ventures, Activate Venture Partners, Competitor Group
Primary Industry
Software
Sub Industries
Clothing, Recreational Hobbies & Sporting Goods, Clothing Stores, Analytics & Performance Software, Application Integration Software
Website
www.mapmyfitness.com/
Verticals
Cloud Computing, E-commerce, Mobile Apps, Wearables & Quantified Self
Company Stage
Add-on
Total Amount Raised
Subscriber access only
Time to go Pro
Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.