MapAnything, Inc.

MapAnything, Inc. is a software company that specializes in sales mapping solutions that enhance field sales efficiency through customer data visualization integrated within a CRM platform, specifically Salesforce. Founded in 2009 in Charlotte, US, MapAnything, Inc. offers location-based services for sales teams.

The company has undergone a strategic pivot, having been acquired by Salesforce. com, Inc. in April 2019. The funding history includes a Series C round where MapAnything raised a total of USD 42.

50 mn from investors such as General Motors Ventures, Greycroft Partners, Harbert Management Corporation, and Salesforce Ventures. Salesforce Maps is a specialized sales mapping software designed to enhance the efficiency of field sales teams by leveraging customer data visualization through an integrated CRM platform. The software allows users to plot accounts, opportunities, and various Salesforce objects on interactive maps, providing a geographical context to sales data that is crucial for effective decision-making. Key functions of Salesforce Maps include streamlined field sales management, optimized route planning, and automation of record-keeping tasks.

By enabling sales representatives to visualize customer information in a spatial context, this tool assists in making smarter prospecting decisions and prioritizing customer outreach based on various filters, such as potential revenue and proximity. Salesforce Maps primarily serves businesses across diverse industries, including technology, retail, and services, operating in multiple geographical markets, such as North America, Europe, and Asia-Pacific. Salesforce Maps operates on a subscription-based revenue model, where clients pay a recurring fee for access to its software solutions. Pricing plans include options such as USD 75 per user per month for the standard version and USD 125 per user per month for the advanced version, billed annually.

This transactional structure caters to businesses that utilize Salesforce's CRM, enabling seamless integration and real-time insights into sales performance. Clients typically include small to large enterprises that leverage Salesforce Maps to improve their sales productivity and streamline field operations. Through these subscriptions, Salesforce Maps generates recurring revenue by providing continuous access to its platform, thereby fostering ongoing relationships and engagement with its customer base. In the wake of its acquisition by Salesforce, MapAnything plans to leverage its integration within Salesforce's ecosystem to enhance its offerings.

The company is focused on expanding its software capabilities and exploring new geographic markets, specifically targeting growth in North America, Europe, and Asia-Pacific by the end of 2023. The recent funding from the Series C round is expected to support these initiatives and facilitate the development of new product features and enhancements.