MantaYaY Sdn. Bhd.

Based in Malaysia, MantaYaY Sdn. Bhd. operates as a TikTok marketing creator network, focusing on enhancing influencer engagement in the gaming sector and developing digital content intellectual property. MantaYaY Sdn.

Bhd. was founded in 2021 by co-founders Yu Bin and Ng YuBin in Kuala Lumpur, Malaysia, and specializes in influencer marketing and digital content incubation. In November 2025, MantaYaY Sdn. Bhd.

raised USD 5 million in venture funding led by investor Kairous Capital. MantaYaY operates as a TikTok marketing creator network, emphasizing the gaming influencer segment and the incubation of digital content intellectual property (IP). Its offerings include influencer marketing services, social media management, KOL (Key Opinion Leader) incubation, and live commerce. The network comprises over 3,000 TikTok creators with a collective following exceeding 100 million.

MantaYaY targets both local Malaysian brands and international companies aiming to enter Asian digital markets, particularly in gaming, engaging over 2. 5 million Malaysians daily on TikTok. MantaYaY's revenue model is structured around B2B partnerships, focusing on tailored influencer marketing strategies. Clients collaborate directly with influencers to promote their products, which may involve fixed service fees and performance-based incentives.

The flagship services, including KOL incubation and social media management, cater to a diverse clientele, ensuring multiple revenue streams. Although specific pricing details are proprietary, the offerings are designed to generate value for both brands and creators, contributing to a sustainable digital marketing ecosystem. The company will use the November 2025 funding to accelerate regional expansion, strengthen its creator network, and advance AI-enabled content and commerce infrastructure.