Malorama AS
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Malorama AS - overview
Established
2010
Location
Oslo, -, Norway
Primary Industry
Chemicals
About
Malorama AS is a distributor based in Norway specializing in surface treatment products, including paint, technical chemicals, and flooring solutions for construction and renovation industries. Founded in 2010 and headquartered in Oslo, Norway, Malorama AS operates as a distributor of surface treatment products. The company has adapted its business strategy over time but does not have any known pivots or subsidiaries. Under the leadership of CEO Pål Trudeng, Malorama has raised a total of NOK 240 million, with its latest funding round being a Buyout led by Icon Capital on July 3, 2019.
This funding round marked the total amount raised by the company, which has participated in 2 deals. Malorama offers a wide range of products for surface treatment, including paint, technical chemicals, and flooring solutions, along with the necessary equipment and accessories. Its clientele includes over 1,200 retail outlets and focuses heavily on professional contractors needing quality solutions. The company operates primarily through two segments: Mal Proff, which serves professional markets, and Mestergruppen Logistikk for logistics services, ensuring a steady supply both within Norway and internationally.
In 2023, Malorama reported a revenue of NOK 213,094,834. 50 with an EBITDA of NOK 21,253,044. 90. The company's revenue model is primarily B2B, supplying retailers and wholesalers who serve end consumers and tradespeople through bulk orders and supply agreements.
This approach enables clients to manage inventory effectively while relying on Malorama’s specialist product lines. Malorama AS aims to expand its market presence by launching new products specifically designed for the surface treatment industry, with details on release dates forthcoming. The company plans to extend its reach into additional international markets, although specifics on targeted regions have yet to be disclosed. The recent funding of NOK 240 million will be utilized to support these growth initiatives, enhancing product development and market expansion efforts.
Current Investors
Icon Capital, Loe Gruppen, Icon Capital
Primary Industry
Chemicals
Sub Industries
Paints & Coatings
Website
www.malorama.no
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Malorama AS - timeline of key events

Malorama AS - financials
| Fiscal Year Ended | Dec 31, 2010 | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 556,339,001 | 1,561,565,012 | 1,647,570,781 | 1,629,720,537 | 1,727,645,921 | 1,698,631,000 | 1,672,443,000 | 1,751,947,000 | 1,884,797,000 | 1,927,935,000 | 2,353,009,164 | 2,379,627,130 | - | - | - |
| % Revenue Growth (YoY) | - | 180.7% | 5.5% | (1.1%) | 6.0% | (1.7%) | (1.5%) | 4.8% | 7.6% | 2.3% | 22.0% | 1.1% | - | - | - |
| EBITDA (USD) | 15,295,284 | 15,631,163 | 19,131,203 | 33,138,163 | 55,153,901 | 75,892,000 | 89,095,000 | 99,451,000 | 99,808,000 | 104,627,000 | 224,127,242 | 178,752,226 | - | - | - |
| Operating Income (USD) | 13,942,669 | 8,056,450 | 12,912,967 | 26,951,813 | 50,379,284 | 62,745,000 | 75,852,000 | 86,787,000 | 84,741,000 | 81,602,000 | 171,587,250 | 159,613,885 | - | - | - |
| Operating Margin | 2.5% | 0.5% | 0.8% | 1.7% | 2.9% | 3.7% | 4.5% | 5.0% | 4.5% | 4.2% | 7.3% | 6.7% | - | - | - |
| % EBITDA Margin | 2.7% | 1.0% | 1.2% | 2.0% | 3.2% | 4.5% | 5.3% | 5.7% | 5.3% | 5.4% | 9.5% | 7.5% | - | - | - |
| NET Income (USD) | 9,491,813 | 3,690,954 | 9,388,927 | 17,254,899 | 35,552,186 | 45,414,000 | 56,710,000 | 66,115,000 | 64,200,000 | 61,198,000 | 120,890,505 | 120,633,067 | - | - | - |
| % Net Margin | 1.7% | 0.2% | 0.6% | 1.1% | 2.1% | 2.7% | 3.4% | 3.8% | 3.4% | 3.2% | 5.1% | 5.1% | - | - | - |
Malorama AS - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | Malorama AS | - | ||||||||
| Buyout | Completed | Malorama AS | - |
Displaying 1 - 2 of 2
Malorama AS - employee data


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