Makeup Mekka AS
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Makeup Mekka AS - overview
Established
2009
Location
Oslo, -, Norway
Primary Industry
Consumer Products
About
Founded in 2009 by Hilde Jeridi, Katja Ivarson, His Erik Horn and Sammy Jeridi and based in Oslo, Norway, Makeup Mekka AS operates as a manufacturer and seller of cosmetics and beauty products. The company is backed by a private equity fund Equip Capital Fund. The company operates three retail concepts: Mecca Cosmetica, the original luxury boutique offering, Mecca Maxima, a store for the young consumers and Mecca, which combines the former two. The company develops and sells products online under its own makeup brand crafted for skincare, eyes, face and lips along with jewelry and accessories.
The cosmetic products include primers, concealers, foundation, bronzer, face masks, eyeliner, eyeshadow, mascara, lipstick, lip liner, lip gloss and makeup remover. The accessories include nails, bags, earrings etc. The company also offers one-on-one makeup applications to group tutorials every hour, in which two team members take eight to ten customers through their paces on various beauty topics. The company generates revenue by selling cosmetic products, jewelry and accessories online.
Current Investors
Equip Capital
Primary Industry
Consumer Products
Sub Industries
Beauty & Hygiene, Accessories
Website
www.makeupmekka.com/no-no/
Verticals
E-commerce, Manufacturing
Company Stage
Mature - Buyout
Total Amount Raised
Subscriber access only
Makeup Mekka AS - timeline of key events
Makeup Mekka AS - financials
| Fiscal Year Ended | Dec 31, 2011 | Dec 31, 2012 | Dec 31, 2013 | Dec 31, 2014 | Dec 31, 2015 | Dec 31, 2016 | Dec 31, 2017 | Dec 31, 2018 | Dec 31, 2019 | Dec 31, 2020 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 6,574,006 | 6,191,179 | 6,396,909 | 8,900,055 | 18,789,519 | 36,538,235 | 44,981,592 | 61,062,969 | 77,357,939 | 92,004,000 | 110,329,000 | - | - | - |
| % Revenue Growth (YoY) | - | (5.8%) | 3.3% | 39.1% | 111.1% | 94.5% | 23.1% | 35.8% | 26.7% | 18.9% | 19.9% | - | - | - |
| EBITDA (USD) | (281,013) | (1,631,213) | 950,964 | 1,098,929 | 5,030,944 | 7,038,384 | 2,817,885 | 10,423,038 | 11,965,254 | 12,561,000 | 10,635,000 | - | - | - |
| Operating Income (USD) | (293,019) | (1,640,818) | 941,359 | 1,089,324 | 5,019,592 | 7,012,784 | 2,605,285 | 10,101,633 | 11,617,268 | 12,312,000 | 10,473,000 | - | - | - |
| Operating Margin | (4.5%) | (26.5%) | 14.7% | 12.2% | 26.7% | 19.2% | 5.8% | 16.5% | 15.0% | 13.4% | 9.5% | - | - | - |
| % EBITDA Margin | (4.3%) | (26.3%) | 14.9% | 12.3% | 26.8% | 19.3% | 6.3% | 17.1% | 15.5% | 13.7% | 9.6% | - | - | - |
| NET Income (USD) | (29,282) | (2,189,166) | 918,210 | 1,076,244 | 4,099,689 | 5,233,632 | 1,881,407 | 7,968,501 | 8,880,861 | 9,184,000 | 7,595,000 | - | - | - |
| % Net Margin | (0.4%) | (35.4%) | 14.4% | 12.1% | 21.8% | 14.3% | 4.2% | 13.0% | 11.5% | 10.0% | 6.9% | - | - | - |
Makeup Mekka AS - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Buyout | Completed | Makeup Mekka AS | - |
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Makeup Mekka AS - employee data
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