Major League Soccer
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Major League Soccer - overview
Established
1993
Location
New York, NY, US
Primary Industry
Travel & Leisure
About
Major League Soccer (MLS) is a professional soccer league based in New York, focusing on promoting and developing soccer in North America through competitive leagues and events. Major League Soccer was founded in 1993 and is headquartered in New York, US. As a professional soccer league, it organizes and oversees the sport of soccer in the United States and Canada. The league has not reported any significant changes in its business strategy or operations.
It was established to enhance the popularity of soccer in North America, and its current CEO is Josh Rowell. MLSsoccer. com, the official website of Major League Soccer, serves as a comprehensive digital platform delivering soccer-related content. It offers live match updates, news articles, player statistics, and analyses that engage soccer fans.
The site features a subscription service for live streaming games through MLS Season Pass, along with fantasy leagues, merchandise sales, and ticketing options. MLSsoccer. com targets North American audiences, especially in the United States and Canada, while reaching international fans through its digital services. MLSsoccer.
com generates revenue through various streams, including subscriptions, advertising, and merchandise sales. A considerable share of its income comes from the MLS Season Pass subscription for streaming live games. Additionally, the website benefits from advertising partnerships and merchandise sales through the MLS store, while corporate sponsorships enhance revenue through collaborative marketing initiatives. Going forward, Major League Soccer plans to develop new products and expand its service offerings, with specific initiatives under consideration for future launches.
The company is also looking to penetrate additional geographic markets, focusing on regions that align with its growth strategy. Recent discussions and strategies regarding funding rounds, particularly the deal that occurred on June 15, 2020, where thirty5 Ventures acquired a 5% ownership stake in the Philadelphia Union, highlight MLS's commitment to strategic partnerships and investment for expansion.
Current Investors
Thirty5 Ventures
Primary Industry
Travel & Leisure
Sub Industries
Professional Sports/eSports
Website
www.mlssoccer.com
Company Stage
Early Stage
Total Amount Raised
Subscriber access only
Major League Soccer - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Trade Sale | Completed | Soccer United Marketing, LLC | - |
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