Mailman Group

Mailman Group is a specialized digital agency that focuses on enhancing audience engagement for sports organizations through innovative digital marketing solutions. Founded in 1999, Mailman Group operates as a digital agency catering primarily to the sports sector, providing services that connect sports organizations with their audiences. The company is headquartered in Shanghai, China. Andrew Collins and Foober Xie are the founders of Mailman Group.

The company secured its latest funding round in August 2017, raising USD 3. 000 mn in a Series A round led by Kaixin Capital and Yao Capital, bringing the total amount raised to USD 3. 000 mn. Mailman Group operates as a specialized digital agency focused on the sports sector, providing a range of products and services designed to enhance the engagement of sports organizations with their audiences.

Their core offerings include digital content creation, audience engagement strategies, and the implementation of e-commerce solutions primarily targeting sports teams and organizations seeking to expand their reach in various global markets, such as China, the UK, Singapore, and the U. S. Through initiatives like fan viewing parties and tailored digital storytelling, they enable sports entities like Tottenham Hotspur and Paris Saint-Germain to tap into new demographics, particularly among the youth in Asia. Additionally, their proprietary software, KAWO, facilitates social media performance and audience analysis, specifically optimized for the Chinese market.

Mailman Group generates revenue through a structured model that includes partnerships and service agreements with major sports organizations. The company’s business transactions typically involve providing tailored digital marketing solutions, wherein clients engage in a contractual partnership to enhance their audience outreach and engagement. This may encompass subscription-based services for ongoing digital content management and performance analytics, as well as project-based engagements for specific campaigns or events. Specific pricing details for these services are not publicly disclosed, but the agency’s flagship offerings are priced based on the scope and scale of services rendered, ensuring that clients receive tailored solutions aligned with their strategic objectives.

Mailman Group plans to capitalize on its recent funding by enhancing its digital product offerings and expanding into new geographic markets. With the recent USD 3. 000 mn funding from Kaixin Capital and Yao Capital, they intend to launch new digital engagement solutions designed specifically for the Asian market by the end of 2018. The company also aims to strengthen its presence in Europe and North America, focusing on building partnerships with local sports organizations to increase their market share in these regions.