MagicDecor

MagicDecor, based in India, specializes in innovative decorative products for residential and commercial spaces, focusing on enhancing aesthetics through custom solutions. Founded in 2020 by Siddheshwar Panda, Samir Panda, and Anoop Ulahannan in Bhubaneswar, India, MagicDecor offers decorative products including window treatments and wall coverings. The company has completed a total of 1 deal, with its most recent deal occurring on November 26, 2025. Magic Decor specializes in a diverse range of decorative products designed for both residential and commercial applications.

Their core offerings include custom window treatments, wall coverings, and decorative accessories that enhance interior aesthetics. These products are crafted using innovative materials and designs, catering to various customer preferences and functional needs, such as light control, privacy, and ambiance enhancement. Magic Decor’s client base encompasses interior designers, architects, and individual homeowners, with a particular emphasis on markets in North America and Europe. The company has continuously evolved its product line since its inception, integrating customer feedback to address emerging trends in interior design and functionality.

Magic Decor generates revenue through a direct-to-consumer sales model as well as partnerships with retailers and interior design firms. The company’s transactions typically involve customized orders where clients select from a range of products tailored to specific design requirements, leading to a personalized shopping experience. Revenue is also supplemented by subscription services for ongoing design consultations and exclusive access to new collections. Pricing structures vary based on product complexity and customization levels, with flagship products that showcase the company's design innovation often commanding premium pricing.

Through these diverse revenue streams, Magic Decor maintains a robust financial framework that supports its growth objectives in the competitive decorative products market. In November 2025, MagicDecor raised an undisclosed amount of venture funding from new investor Pidilite Ventures. The company will utilize this funding to scale its personalized and premium wall décor offerings. Future plans include launching new product lines designed to meet evolving customer demands and expanding into new markets, particularly in North America and Europe, by the end of 2026.