Magic

Based in the United States, Magic is a technology company focused on enhancing customer experiences through personalized services tailored to the needs of various industries, including hospitality and retail. Magic is a technology firm that specializes in creating personalized experiences for businesses in the hospitality and retail sectors. The company is headquartered in New York, US. Recently, Magic raised USD 10 mn in a Seed funding round on October 20, 2025, led by Lerer Hippeau Ventures, with participation from Major Food Group.

This funding will support the expansion of their AI-powered CRM software for restaurants. The company was founded by individuals with a strong background in technology and customer experience innovation. Magic specializes in creating personalized real-world experiences for various sectors, including restaurants, hotels, and retail environments. The company's core offerings are built around a sophisticated engine designed to tailor experiences based on individual customer preferences and behaviors.

This customization allows businesses to enhance guest interactions, driving engagement and loyalty among their clientele. Magic primarily serves a diverse customer base, which includes both brick-and-mortar establishments and online platforms seeking to improve their offerings. Magic generates revenue through a subscription-based model tailored for businesses in the hospitality and retail industries. Clients pay for access to the platform, which enables them to deliver customized experiences to their customers.

The transactions occur directly between Magic and its clients, allowing for streamlined integration into existing business operations. Pricing plans are structured to provide varying levels of service and support, accommodating both small establishments and larger chains. Magic plans to utilize the recently raised USD 10 mn in Seed funding to expand the adoption of its AI-powered CRM software for restaurants, enhancing customer experience personalization. The company aims to broaden its market presence and geographic reach to include more urban centers with high foot traffic by 2026.