Magic Shields

Based in Japan, Magic Shields Inc. is d. b. a Magic Shield engaged in the development of innovative fall prevention solutions designed to enhance safety for the elderly in various environments.

Magic Shields Inc. , founded in 2019 and headquartered in Hamamatsu-shi, Japan, specializes in fall prevention solutions. The company has successfully completed 4 deals, with its most recent funding round being a Series B on 21 April 2026, In April 2026, Magic Shields raised JPY 1. 03 billion in series B funding led by MPower Partners and co-led by JIC Venture Growth Investments, with participation from investors Hulic Startup, Mizuho Capital and Carbide Ventures.

Magic Shield also raised JPY 250 million in venture debt funding from Shizuoka Bank and Hamamatsu Iwata Shinkin Bank. This round was part of a larger JPY 1. 28 billion series B equity and debt funding. Magic Shields, Inc.

specializes in fall prevention solutions, primarily through its flagship product, the "ころやわ®" floor mat. This innovative flooring system is designed to provide a stable surface for walking while absorbing shock during falls, thereby reducing the risk of fractures and injuries among elderly individuals. The company also offers a range of complementary products, including the "ころやわジョイントマット" and "ころやわマットセンサー," which have been developed to enhance the safety of environments frequented by seniors, such as medical institutions and welfare facilities. The products have been implemented in over 1,000 healthcare and welfare facilities, including hospitals and elder care homes, primarily within Japan.

Magic Shields aims to serve a wide demographic, focusing on elderly patients, healthcare providers, and caregivers, with a commitment to ensuring that all individuals can walk safely and with confidence. Magic Shields generates revenue primarily through direct sales of its specialized flooring products to healthcare and welfare institutions, encompassing both B2B and direct consumer transactions. The company's sales model leverages partnerships with various medical and welfare organizations, creating tailored solutions that cater to specific client needs. Transactions typically involve bulk orders for flooring installations, allowing facilities to create safer environments for their residents.

While specific pricing structures for the company's products are not disclosed, it is understood that pricing varies based on the scale of the installation and the specific product offerings selected by clients. The "ころやわ®" and its associated products represent core revenue drivers for the company, reflecting the growing demand for elder care solutions in Japan’s aging population. In April 2026, Magic Shields raised JPY 1. 03 billion in series B funding led by MPower Partners and co-led by JIC Venture Growth Investments, with participation from investors Hulic Startup, Mizuho Capital and Carbide Ventures.

Magic Shield also raised JPY 250 million in venture debt funding from Shizuoka Bank and Hamamatsu Iwata Shinkin Bank. This round was part of a larger JPY 1. 28 billion series B equity and debt funding. The company plans to use April 2026 funds to enhance Koroyawa product development, scale recruitment, expand adoption across healthcare facilities, and strengthen marketing efforts.