Maelys Cosmetics Ltd.

Maelys Cosmetics Ltd. , based in the US, specializes in women's body care products designed to enhance skin appearance through scientifically-backed formulations. Founded in 2017 in New York, US, Maelys Cosmetics Ltd. focuses on innovative body care solutions.

The company gained a minority investment in May 2021 from a consortium led by Norwest Venture Partners, raising USD 30 mn. The founders include Daniel De Castro, Yaniv Dagan, and Yariv Citron, with Rom Ginzburg serving as CEO. MAËLYS specializes in body care solutions specifically designed for women, focusing on skin firming and toning treatments. Their core product offerings include the B-TIGHT Lift & Firm Booty Mask, B-GLOSSY Smoothing Body Serum, and GET-DREAMY Overnight Toning Body Whip, formulated with clinically tested ingredients targeting issues like cellulite and uneven skin texture.

MAËLYS products are marketed primarily in North America and Europe, catering to consumers seeking effective body care solutions. MAËLYS generates revenue primarily through direct-to-consumer sales on their online platform, where flagship products like the B-TIGHT Lift & Firm Booty Mask and B-FOXY Inner Thigh Firming Cream are priced at USD 49 each. The company also offers bundle packages and promotes discounts and loyalty programs to foster customer engagement. Following the USD 30 mn investment in May 2021, MAËLYS plans to utilize this funding to support international growth, launch new products, and expand their global team.

Upcoming product releases and targeted expansions into new markets will be part of their strategic plan to enhance brand presence and product offerings.