Madison Logic, Inc.

Madison Logic, Inc. is a US-based company that provides advanced account-based marketing (ABM) solutions, leveraging AI-driven intent data to optimize B2B marketing strategies for its clients. Founded in 2005, Madison Logic, Inc. operates out of New York, US, specializing in account-based marketing strategies.

The company was co-founded by Jitender Yadav and Vin Turk, with Tom ORegan currently serving as CEO. Madison Logic has successfully closed 4 funding deals, with the most recent being a GROWTH round on July 7, 2023, which raised USD 0. 395 mn from Stellus Capital Management. Madison Logic specializes in account-based marketing (ABM) solutions, utilizing AI-powered intent data to enhance the marketing efforts of B2B enterprises.

The company’s core offerings include ABM Content Syndication, ABM Display Advertising, ABM Connected TV, ABM Audio Advertising, and ABM Social Advertising, particularly through LinkedIn. These products are designed to engage high-value buying groups by delivering tailored content and advertisements across multiple channels, optimizing the buyer's journey from awareness to decision-making. Madison Logic serves a diverse clientele, including over 500 leading brands across a variety of industries such as telecommunications, healthcare, financial services, and technology. Their services are utilized globally, with a notable presence in North America, Europe, and Asia-Pacific markets, where they empower businesses to engage millions of decision-makers effectively.

Madison Logic operates on a model that typically involves B2B transactions, focusing on subscriptions and partnerships. Clients engage with the company for its suite of ABM solutions, which includes tailored advertising and content delivery services designed to maximize marketing efficiency and ROI. The pricing structure encompasses various service tiers and may involve contracts based on factors such as the scale of campaigns and specific client requirements. Revenue is generated through these agreements, where clients pay for access to the platform and its analytics capabilities, leveraging Madison Logic's intent data to improve engagement with target accounts.

The company’s flagship offerings position it as a leader in the B2B marketing sector, fostering long-term relationships with clients by providing strategic insights and measurable performance outcomes. In July 2023, Madison Logic, Inc. secured an investment of USD 0. 39 mn from Stellus Capital Management, which will be utilized to support new product developments and facilitate expansion into new markets.

The company plans to introduce additional ABM solutions aimed at enhancing client engagement by the end of 2024. Furthermore, Madison Logic is targeting growth in the European and Asia-Pacific regions to increase its global footprint and better serve its international clientele.