Madfu

Based in Riyadh, Saudi Arabia, and founded in 2022, Paid Company Ltd. , doing business as Madfu, provides advanced payment and financing solutions to the entertainment, dining, and beauty sectors. The company also provides cashback offers on purchases made through its platform. In February 2026, Madfu Company Limited raised SAR 95 million in pre-series A funding from Afaq Capital.

The Paid app offers a seamless registration process allowing users to manage the payments at participating stores. The platform allows users to make purchases from selected stores using a buy now, pay later (BNPL) service, and users can split their payments into three interest-free instalments without hidden fees. The platform also provides cashback offers on purchases made through its platform. The company will use the February 2026 funding to expand its operational footprint, strengthen its merchant partner network across Saudi Arabia, and continue investing in its technology infrastructure and digital payment solutions.