MADA

Based in Jordan, MADA provides a payment solution that enables consumers to make purchases and manage their finances by splitting payments into four interest-free installments. MADA is a financial technology company based in Amman, Jordan, founded in 2018. It specializes in payment solutions, enabling consumers to manage their purchases conveniently. The company recently raised USD 1.

55 mn in a funding round led by Vision Ventures with participation from the Central Bank of Jordan. This capital will support MADA's ongoing innovation and expansion efforts. Mada primarily offers a payment solution that allows consumers to make purchases and pay for them in four equal, interest-free installments. This service is designed to facilitate online and in-store shopping, providing users with an accessible method to manage their finances while shopping at participating merchants across Jordan.

By leveraging bank-grade security measures, Mada assures customers that their personal and financial data is protected throughout the transaction process. The company targets a diverse client base, including everyday shoppers and established brands, aiming to enhance the shopping experience by eliminating the burden of upfront payment and offering clear payment schedules. The service was launched to address the growing demand for flexible payment options in various retail sectors, thereby enhancing consumer purchasing power within the Jordanian market. Mada generates revenue through transaction fees charged to participating merchants for each sale processed via its platform.

When a customer makes a purchase using Mada's service, the transaction is split into four equal payments, which are collected over time from the consumer. This structure establishes a direct relationship with both merchants and end-users, as retailers benefit from increased sales while consumers enjoy the convenience of pay-over-time options. Given the interactive nature of the service, it aligns closely with the retail sector, facilitating direct-to-consumer transactions that enable shoppers to experience immediate access to products while managing their financial commitments effectively. The pricing plans for merchants may vary based on transaction volumes and service agreements, allowing for tailored solutions that cater to different retail needs within the market.

In September 2025, MADA raised USD 1. 55 mn in pre-seed funding led by Vision Ventures, with participation from the Central Bank of Jordan. The company will use this funding to improve its product, upgrade its technology, and prepare to expand Buy Now Pay Later (BNPL) services across Jordan. MADA aims to launch new products that enhance customer experience in payment solutions, targeting further expansion into other regional markets within the next few years.