Mad Engine, LLC

Mad Engine, LLC is a prominent provider of licensed consumer products, focusing on a wide range of merchandise designed to meet diverse consumer interests and lifestyles across various demographics. Mad Engine, LLC was founded in 1987 and is headquartered in San Diego, US. The company specializes in providing licensed consumer products and has undergone significant growth since its inception. In January 2021, Platinum Equity and the company’s management acquired a controlling stake in Mad Engine.

The current CEO is Danish Gajiani. Mad Engine offers a broad spectrum of licensed consumer products, including private label items, branded merchandise, and influencer celebrity products. Their offerings encompass apparel, accessories, and home goods, catering to a wide range of end-users from children to adults across markets in North America, Europe, and select regions in Asia. Mad Engine generates revenue through a multi-channel distribution model, involving partnerships with retailers and direct-to-consumer sales.

The company collaborates with well-known brands and influencers to enhance sales across various platforms, including bulk orders from retail partners and direct purchases made through its online channels, offering a range of competitive pricing structures. Mad Engine plans to expand its product line with new merchandise designs set for release in the upcoming months. The company is targeting new markets in Asia and Europe by the end of 2023, aiming to enhance its geographical footprint. The recent acquisition in January 2021 will provide necessary resources to support these initiatives and facilitate further expansion.