MacroPoint, LLC

MacroPoint, LLC provides advanced supply chain visibility solutions that facilitate real-time tracking of shipments across multiple transportation modes, enhancing logistics operations for various industries. Founded in 2011 and headquartered in Cleveland, US, MacroPoint, LLC specializes in supply chain visibility solutions. In August 2017, the company was acquired by Descartes Systems Group for USD 107 mn, marking a significant strategic pivot. The CEO, Bennett Adelson, has been instrumental in guiding the company through its foundational years and subsequent acquisition.

Descartes MacroPoint specializes in supply chain visibility solutions that enhance real-time tracking and monitoring of shipments across various transportation modes, including truckload, LTL, ocean, air, rail, and parcel. Their core product offerings provide end-to-end visibility for logistics operations, allowing shippers, freight brokers, and carriers to gain insights into shipment statuses and mitigate risks. The platform facilitates seamless communication between stakeholders, ensuring secure sharing of visibility data from departure to arrival. Descartes MacroPoint serves diverse clients in the transportation and logistics, oil and gas, manufacturing, consumer goods, retail, and food and beverage sectors, with a global reach across North America, Europe, and Asia.

Descartes MacroPoint generates revenue through subscription-based models, allowing clients access to visibility solutions tailored to their needs. This includes services such as real-time tracking, capacity sourcing, and analytics. Revenue is driven by the use of their flagship product, Descartes MacroPoint™, which enhances logistics management, optimizing invoicing and inventory decisions. Pricing plans are structured to reflect the operational complexity of each client, catering to businesses from small freight brokers to large logistics providers.

Following its acquisition by Descartes Systems Group in August 2017, MacroPoint plans to leverage its new resources to further develop its product offerings. The company aims to introduce new solutions designed to enhance operational efficiency and expand its market presence in North America, Europe, and Asia. Recent funding from the acquisition will support these initiatives, aiming to solidify and grow its client base across diverse sectors by focusing on innovative visibility technologies by the end of 2023.