Macaron

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Macaron - overview

Established

2023

Location

Singapore, -, Singapore

Primary Industry

Software

About

Headquartered in Singapore and founded in 2023, MindAI Pte. Ltd. , trading under the name Macaron, provides personal AI solutions for the consumer market. The company was originally established as MidReal, an AI-driven storytelling platform that reached over two million users before sunsetting to focus on personal AI assistance.


The firm transitioned to Macaron to apply its "Doraemon-style" philosophy, aiming to bridge the gap between transactional AI assistants and escapist fictional characters. The CEO and Founder is Kaijie (KJ) Chen, a Duke University alumnus with a background in human-computer interaction and previous experience at Zhihu and Black Mirror Technology. In January 2026, the company raised USD 20 million in a pre-series A funding round led by Ant Group. The company works with individual consumers to provide customized, memory-retentive personal AI agents.


Its offerings include a core AI agent powered by Deep Memory technology that can create tailored mini apps for daily routines. The company’s revenue is generated by a tiered subscription-based model and direct consumer transactions for specialized personal assistance features. The company plans to scale its personal intelligence model for mass adoption and enhance its underlying engineering infrastructure.


Current Investors

HSG, Ant Group

Primary Industry

Software

Sub Industries

Software

Website

www.macaron.im/

Verticals

Artificial Intelligence, Mobile Apps

Company Stage

Early Stage

Total Amount Raised

Subscriber access only

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