Macaron
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Macaron - overview
Established
2023
Location
Singapore, -, Singapore
Primary Industry
Software
About
Headquartered in Singapore and founded in 2023, MindAI Pte. Ltd. , trading under the name Macaron, provides personal AI solutions for the consumer market. The company was originally established as MidReal, an AI-driven storytelling platform that reached over two million users before sunsetting to focus on personal AI assistance.
The firm transitioned to Macaron to apply its "Doraemon-style" philosophy, aiming to bridge the gap between transactional AI assistants and escapist fictional characters. The CEO and Founder is Kaijie (KJ) Chen, a Duke University alumnus with a background in human-computer interaction and previous experience at Zhihu and Black Mirror Technology. In January 2026, the company raised USD 20 million in a pre-series A funding round led by Ant Group. The company works with individual consumers to provide customized, memory-retentive personal AI agents.
Its offerings include a core AI agent powered by Deep Memory technology that can create tailored mini apps for daily routines. The company’s revenue is generated by a tiered subscription-based model and direct consumer transactions for specialized personal assistance features. The company plans to scale its personal intelligence model for mass adoption and enhance its underlying engineering infrastructure.
Current Investors
HSG, Ant Group
Primary Industry
Software
Sub Industries
Software
Website
www.macaron.im/
Verticals
Artificial Intelligence, Mobile Apps
Company Stage
Early Stage
Total Amount Raised
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