Mabyduck

Based in the UK, Mabyduck offers a software platform that enables users to evaluate audio-visual content quality through customizable experiments and insightful analytics, catering to researchers and developers across global markets. Mabyduck is a software company based in London, UK, established in 2024. It specializes in providing a platform for evaluating audio-visual content quality. The company has successfully completed a funding round with a deal made on November 21, 2025, raising an undisclosed amount to support its operations.

The founder's history is not publicly available. Mabyduck provides a self-serve platform that enables users to evaluate models on metrics relevant to audio-visual content quality through well-designed subjective studies. The core offering includes highly configurable experiments that allow researchers to collect results promptly after uploading their data, facilitating online participation. Additionally, the platform's real-time analytics provide insights into the data collected, enabling comparisons between crowd-sourced participants and expert raters, thus helping users choose the most cost-effective evaluation methods.

The service is targeted at researchers and developers in various geographical markets, including North America, Europe, and Asia, and supports experiments in 8 different languages, catering to a diverse global audience. Mabyduck's revenue structure is primarily driven by subscription-based access to its evaluation platform, offering clients a range of pricing plans that suit different user needs. Clients, which may include academic institutions, businesses, and independent researchers, can engage in transactions through direct subscriptions or partnerships to utilize the platform's features, such as customized leaderboards and active selection strategies for evaluating models. Pricing plans are designed to provide flexibility in accessing various services related to audio-visual content evaluation, ensuring that organizations can effectively monitor and improve their model performance.

The business model emphasizes the importance of delivering reliable data quality and user support, thus enhancing the overall user experience and encouraging long-term client engagement. In November 2025, Mabyduck raised an undisclosed amount of pre-seed funding led by new investor Zero Prime Ventures, with participation from another new investor Magnetic. The company plans to leverage this funding to enhance its platform features and expand into new markets in North America and Asia by the end of 2026. Additionally, Mabyduck is designing new products aimed at improving user interaction with the platform, with expected launch dates in early 2027.