mabl Inc.

mabl Inc. is an innovative provider of AI-powered test automation solutions that streamline the software development lifecycle, enabling users to enhance testing efficiency and quality with low-code capabilities. Founded in 2016 in Boston, US, mabl Inc. specializes in AI-driven test automation for web and mobile applications.

The company was established by Chris Miller and Dan Belcher, both of whom have backgrounds in software development and testing. In November 2021, mabl raised USD 40 mn in Series C funding led by Vista Equity Partners, which marks a significant step for the company as it continues to grow. The funding comes after a total of 4 investment rounds, with the latest funding amount matching the total amount raised, now totaling USD 40 mn and valuing the company at USD 431. 56 mn.

mabl offers an AI-powered test automation platform that integrates seamlessly into the software development lifecycle. Its core product emphasizes low-code automation, enabling quality assurance (QA) and business users to create tests for web and mobile applications without extensive coding knowledge. The platform leverages AI to enhance test creation, execution, and maintenance, significantly improving efficiency and quality. Notable features include the GenAI Test Creation tool, which utilizes existing tests and user stories to generate structured tests from natural language inputs, and the mabl Tools for Playwright, facilitating advanced testing capabilities for developers.

mabl's solutions serve a diverse clientele, including industry leaders like Microsoft and JetBlue, across various geographical markets such as North America, Europe, and Asia-Pacific, addressing the needs of organizations focused on delivering high-quality software rapidly. mabl generates revenue primarily through subscription-based pricing models for its AI-driven test automation services. Clients engage with mabl through tiered subscription plans tailored to different organizational needs, which may include options for flexibility in the number of tests run and user accounts. This structure allows businesses to choose the most suitable plan based on their scale and requirements, facilitating direct B2B transactions.

The revenue model is designed to support ongoing relationships with clients as they scale their testing efforts, thereby ensuring continuous access to mabl's suite of tools and services. This subscription focus enhances customer retention and fosters long-term partnerships with clients seeking to optimize their software testing processes. Following the Series C funding round in November 2021, mabl Inc. plans to utilize the USD 40 mn raised to expand its global operations and accelerate the development of solutions to adjacent Quality Engineering challenges.

The company aims to introduce new products designed to further enhance its testing automation capabilities, although specific release dates have not been detailed. In addition, mabl is looking to penetrate new geographical markets, focusing on expanding its presence in areas currently underserved by its offerings.