Luxplus ApS

Luxplus ApS is a membership-based platform that offers a variety of beauty and personal care products at discounted prices, catering to beauty enthusiasts and health-conscious consumers primarily in the Nordic region. Founded in 2013 by Martin Schultz and Peter Sønderby-Wagner, Luxplus ApS operates out of Copenhagen, Denmark. The company made its first deal in December 2020, when CataCap acquired a 66% majority stake in the firm. Mathias Faaborg currently serves as the CEO.

Luxplus offers a membership program granting consumers access to a wide array of beauty and personal care products at reduced prices. Their offerings include skincare, makeup, haircare, and fragrances from renowned brands, addressing diverse consumer needs across various demographics and enhancing personal grooming routines. In the most recent year, 2023, Luxplus generated a revenue of USD 46. 13 mn, with an EBITDA of USD 2.

30 mn. The company follows a subscription model where members pay a monthly fee for discounted access to premium beauty products, promoting customer loyalty and repeat purchases. Luxplus plans to leverage its recent funding from the acquisition deal in December 2020 to expand its product offerings and market reach. The company is focused on launching new beauty products and entering additional Nordic markets by the end of 2024, aiming to enhance its competitive position in the beauty subscription industry.