Lumus Ltd.

Lumus Ltd. specializes in advanced optical technologies, creating reflective waveguides for transparent wearable displays in augmented reality applications, targeting both military and commercial markets. Founded in 2000 and headquartered in Rehovot, Israel, Lumus Ltd. designs optical technologies with a focus on augmented reality.

The company has engaged in five deals, with its most recent funding round being a Series C in January 2017, raising USD 6. 000 mn from Alibaba Group Holding Limited. The CEO, Ari Grobman, leads the company as it continues to innovate in the field of optical technology. Lumus specializes in advanced optical technologies, primarily through its innovative reflective waveguides that enable transparent, wearable displays for augmented reality (AR) applications.

The core product offerings include ultra-thin reflective waveguides and miniature projectors, which work in concert to generate high-quality virtual images. These waveguides utilize Total Internal Reflection (TIR) to maximize brightness and image quality while minimizing light loss, making them suitable for military and medical applications. Targets for their products include the consumer eyewear market, where Lumus aims to provide stylish smart glasses with enhanced functionalities. The company serves global clients, including partnerships with manufacturers such as Quanta Computer and SCHOTT, operating in North America, Europe, and parts of Asia.

Lumus generates revenue through strategic partnerships and B2B transactions, supplying optical technologies to manufacturers and developers of AR devices. The company's revenue model revolves around the sale of patented reflective waveguides and optical engine components, which are integral to creating high-performance augmented reality systems. Clients include tech companies looking to integrate Lumus's products into their AR solutions, enhancing user experience with superior image quality. The transaction structure typically involves direct sales agreements where clients purchase components at set prices, encompassing the entire product line, including flagship technologies.

Lumus is actively designing new products aimed at enhancing the capabilities of augmented reality displays, with plans for a market launch in upcoming years. The company is focused on expanding its presence in North America and Europe, targeting significant growth by 2025. The recent Series C funding of USD 6. 000 mn will be utilized to support these initiatives, enabling further development and marketing of their innovative optical technologies.