Lume Deodorant, LLC

Lume Deodorant, LLC specializes in innovative whole-body deodorant solutions, focusing on preventing body odor with effective and skin-friendly products designed for diverse consumer needs. Lume Deodorant, LLC operates in the personal care sector, providing a range of deodorant options. Founded in Salt Lake City, US in 2017 by Klingman, the company has undergone strategic development since its inception. The company had its most recent deal on December 13, 2021, when it was acquired by Harry's, Inc.

from unspecified investors. Financial details of the transaction were not disclosed. Lume specializes in providing innovative whole-body deodorant solutions that aim to prevent body odor rather than merely masking it. Their core product offerings include a variety of formulations such as solid stick deodorants, cream deodorants in tubes, and spray options, all of which are aluminum-free and designed for use on sensitive skin.

The products utilize a scientifically developed formula that includes mandelic acid, known for its skin-loving properties, and are designed for application in various areas of the body where odor can occur, such as underarms, belly buttons, and more. Lume products are marketed primarily to consumers in the United States, with a broad customer base that includes individuals with sensitive skin or those seeking a more effective solution to body odor. The brand also offers customizable bundles and subscription services, catering to diverse consumer preferences and needs. Lume generates revenue primarily through direct-to-consumer sales via its online platform, where customers can purchase individual products or subscription bundles.

The company's pricing strategy includes options for bulk purchases and customizable bundles, allowing consumers to select their preferred scents and formulations. For instance, the products range in price from approximately USD 14. 99 for a solid stick deodorant to USD 19. 99 for a cream tube deodorant.

The subscription model further incentivizes customer loyalty by providing discounts on recurring orders. Lume's business structure emphasizes direct engagement with consumers, enabling them to capture a larger share of the market while offering convenience and tailored experiences to their clientele. In December 2021, Harry's, Inc. agreed to acquire Lume Deodorant, LLC, which is anticipated to close by the end of 2021.

The rationale behind this acquisition is to leverage Harry's, Inc. to offer consumers better solutions for all-over body odor. Future growth plans are expected to include the launch of new products and expansion into additional markets, although specific details regarding product releases and geographic targets have yet to be disclosed.