Lula, Inc.
Have updates for this profile? Please contribute data
= Subscriber Access Only
You are viewing a preview of this profile. Request a Preqin Pro demo for full access to all profiles and underlying data.
With Preqin Pro, you gain an unobstructed view of all alternative asset class activity across institutional investors, fund managers, funds, portfolio companies, deals, exits, and service providers.
Lula, Inc. - overview
Established
2020
Location
Philadelphia, PA, US
Primary Industry
Software
About
Lula Inc. is a digital commerce solutions provider focused on optimizing e-commerce operations for various retail sectors through innovative technology and data-driven insights. Founded in 2020 in Philadelphia, US, Lula Inc. specializes in digital commerce solutions.
The company was established by Adit Gupta and Tom Falzani and has completed 6 deals since inception, with the most recent funding round taking place on March 23, 2022. Lula has raised a total of USD 0. 10 mn, with the latest round led by Penn Medicine. Lula Commerce offers a comprehensive suite of digital commerce solutions that enhance e-commerce operations across retail sectors.
Their primary offerings include Lula Hub, an AI-powered commerce engine, and Lula Direct, which supports enterprise-grade web and mobile ordering. Additional services consist of Lula Channels for centralized order and financial data, and Lula Analytics for actionable retail insights. Unique features such as virtual kiosks for customer shopping and AI-driven support through Lula AI Voice cater to convenience stores, dollar stores, liquor stores, specialty retailers, and quick-service restaurants in North America. Lula's revenue model is based on subscription services and partnership agreements tailored for retailers.
Retailers subscribe to service packages including Lula Hub and Lula Direct, often structured with tiered pricing based on feature access. Partnerships with platforms like Uber Eats, Grubhub, and DoorDash facilitate seamless transaction processing and digital fund collection, improving financial efficiency and profitability for retailers. Lula Inc. plans to leverage its recent venture funding of USD 100,000 from Penn Medicine, received on March 23, 2022, to enhance product offerings and explore new market opportunities.
In October 2025, Lula Inc. raised USD 8 million in series A funding led by Seminal Capital Holdings, with participation from Green Circle Capital Partners, GO PA Fund, Rich Products Ventures, NZVC, Outlander VC, and UP. Partners. The company plans to utilize the October 2025 funding for team expansion and technology development to support digital commerce solutions for convenience retailers.
Current Investors
SOSV, Food-X, Juno Capital
Primary Industry
Software
Sub Industries
Food & Beverage Distribution, Sales & Marketing Software
Website
www.lulacommerce.com/
Verticals
Artificial Intelligence, Mobile Apps
Company Stage
Series A
Total Amount Raised
Subscriber access only
Lula, Inc. - employee data
Time to go Pro
Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Unlock exclusive data on future plans, company financials, fundraising history, track records, and more.