Loyyo

Loyyo specializes in payment-linked software solutions that enhance customer lifetime value through actionable insights and automated loyalty experiences across various sectors. Loyyo was founded in 2019 and operates out of Breda, Netherlands. The company offers innovative payment-linked software that enhances customer loyalty without traditional programs. The founder's history is not disclosed.

Loyyo has been involved in 1 deal, with its most recent deal occurring on April 1, 2025. Loyyo's primary offering is a payment-linked software solution designed to enhance customer lifetime value through comprehensive insights and automated loyalty experiences. This platform enables businesses to capture and analyze customer data without necessitating traditional loyalty programs, thereby providing unique 360-degree insights into both known and unknown customers. Key features include a user-friendly dashboard for tracking customer lifetime value metrics, automated customer identification after each transaction, and seamless onboarding processes that eliminate lengthy registration forms.

By integrating these capabilities, Loyyo serves a diverse clientele, including prominent brands such as Dille & Kamille, Pets Place, and Nikkie, across various sectors like retail and e-commerce. The company's solutions are deployed in multiple geographical markets, notably in the Netherlands and the United Kingdom, ensuring extensive reach for merchants and partners alike. Loyyo generates revenue through a combination of subscription-based models and partnerships with merchants and retail brands. The structure of these transactions typically involves retailers utilizing Loyyo's software to enhance their customer loyalty programs and gain actionable insights into customer behavior.

Clients pay for access to the platform, which encompasses features like customer enrollment and onboarding services, customer identification, and loyalty program management. Specific pricing plans for these services are tailored to the needs of individual clients and are designed to reflect the value delivered through improved customer insights and engagement. Loyyo’s flagship product facilitates payment-linked data and customer insights, making it integral for businesses aiming to optimize their customer retention strategies. In April 2025, Loyyo raised an undisclosed amount of growth funding from unspecified investors.

The company will use the funding to invest in its international expansion. Future product launches are being designed to further enhance the platform's capabilities, although specific release dates are not mentioned. Loyyo is targeting expansion into new markets, focusing on increasing its presence in both European and international regions.