Lovehoney Limited
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Lovehoney Limited - overview
Established
2002
Location
Bath, -, UK
Primary Industry
Retail
About
Lovehoney Limited, based in the UK, specializes in the retail of adult products, offering a broad array of items designed to enhance sexual pleasure, intimacy, and wellness for diverse consumers. Founded in 2002 in Bath, UK, Lovehoney Limited retails adult products, including sex toys and lingerie. The company merged with Amorana and WOW Tech Europe GmbH in August 2021 to form Lovehoney Group Limited. The merger aimed to bolster Lovehoney's strategic plans for acquisitions.
Richard Longhurst is the founder, while Johannes Plettenberg serves as CEO. Lovehoney specializes in a wide range of adult products, focusing on sex toys, lingerie, and bondage gear. Its core offerings encompass vibrators, dildos, male sex toys, and various accessories aimed at enhancing sexual wellness and pleasure, appealing to a diverse clientele across the UK, US, Canada, Australia, and select European markets. In the fiscal year 2023, Lovehoney reported revenue of USD 125.
94 mn and an EBITDA of USD 20. 48 mn. The company primarily generates sales through its online platform, which includes promotional offers to attract customers. Lovehoney Group Limited plans to utilize the synergies from the merger with Amorana and WOW Tech Europe GmbH to pursue mergers and acquisitions.
While specific new product launches and geographic expansions have not been detailed, the company is focusing on enhancing its market presence and product offerings in existing markets.
Current Investors
Lovehoney Group Limited
Primary Industry
Retail
Sub Industries
Consumer Electronics, Adult Entertainment, Clothing Stores
Website
www.lovehoney.co.uk
Verticals
E-commerce
Company Stage
Merged
Total Amount Raised
Subscriber access only
Lovehoney Limited - timeline of key events
Lovehoney Limited - financials
| Fiscal Year Ended | Mar 31, 2011 | Mar 31, 2012 | Mar 31, 2013 | Mar 31, 2014 | Mar 31, 2015 | Mar 31, 2016 | Mar 31, 2017 | Mar 31, 2018 | Mar 31, 2019 | Mar 31, 2020 | Mar 31, 2021 | Dec 31, 2021 | Dec 31, 2022 | Dec 31, 2023 | Dec 31, 2024 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue (USD) | 13,310,609 | 15,634,272 | 23,670,707 | 28,315,906 | 43,434,532 | 56,608,370 | 72,806,000 | 84,899,000 | 93,191,000 | 100,570,000 | 164,284,000 | 87,352,000 | - | - | - |
| % Revenue Growth (YoY) | - | 17.5% | 51.4% | 19.6% | 53.4% | 30.3% | 28.6% | 16.6% | 9.8% | 7.9% | 63.4% | - | - | - | - |
| EBITDA (USD) | 1,178,945 | 1,259,632 | 3,195,005 | 2,288,392 | 3,792,557 | 4,009,609 | 8,420,000 | 9,492,000 | 3,466,000 | 13,450,000 | 30,678,000 | 16,123,000 | - | - | - |
| Operating Income (USD) | 1,078,708 | 1,031,635 | 2,974,738 | 2,111,618 | 3,637,839 | 3,695,561 | 8,090,000 | 9,237,000 | 3,247,000 | 13,211,000 | 30,276,000 | 15,142,000 | - | - | - |
| Operating Margin | 8.1% | 6.6% | 12.6% | 7.5% | 8.4% | 6.5% | 11.1% | 10.9% | 3.5% | 13.1% | 18.4% | 17.3% | - | - | - |
| % EBITDA Margin | 8.9% | 8.1% | 13.5% | 8.1% | 8.7% | 7.1% | 11.6% | 11.2% | 3.7% | 13.4% | 18.7% | 18.5% | - | - | - |
| NET Income (USD) | 767,225 | 757,787 | 2,251,035 | 1,617,120 | 2,969,820 | 2,862,527 | 6,757,000 | 7,599,000 | 3,299,000 | 14,084,000 | 21,867,000 | 13,260,000 | - | - | - |
| % Net Margin | 5.8% | 4.8% | 9.5% | 5.7% | 6.8% | 5.1% | 9.3% | 9.0% | 3.5% | 14.0% | 13.3% | 15.2% | - | - | - |
Lovehoney Limited - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Merger | Completed | Amorana, Lovehoney Limited, WOW Tech Europe GmbH | - | ||||||||
| Add-on | Completed | Amorana | - | ||||||||
| Buyout | Completed | Lovehoney Limited | - |
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Lovehoney Limited - employee data
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