LOVE GOODLY, Inc.

LOVE GOODLY, Inc. is a subscription-based service delivering curated vegan, cruelty-free, and nontoxic beauty and lifestyle products, appealing to eco-conscious consumers in North America. Founded in 2015 and headquartered in Los Angeles, US, LOVE GOODLY, Inc. offers a subscription service for ethical beauty products.

In June 2018, the company raised USD 0. 15 mn in SEED funding led by Quake Capital Partners, marking its second investment deal. The company was established by individuals with a commitment to sustainable living and socially responsible consumerism. LOVE GOODLY specializes in subscription-based boxes offering curated selections of vegan, cruelty-free, and nontoxic skincare, beauty, and lifestyle products.

Their offerings include the Essential Box at USD 34. 95, featuring 3-4 items with a total retail value of USD 60 or more, and the VIP Box at USD 48. 95, which includes additional full-sized products with a total value exceeding USD 100. This service targets eco-conscious consumers across the United States and Canada, while also supporting various charitable organizations.

LOVE GOODLY generates revenue primarily through its subscription model, with the Essential Box priced at USD 34. 95 and the VIP Box at USD 48. 95. This model fosters customer loyalty through the regular delivery of curated, high-quality products, while also aligning with consumer values regarding cruelty-free and environmentally responsible products.

Each subscription supports charitable causes, enhancing customer engagement and satisfaction. Following the SEED funding in June 2018, LOVE GOODLY intends to utilize the USD 0. 15 mn raised to expand its product range and enhance marketing efforts. The company is exploring the development of new product lines to be launched in the upcoming year.

Additionally, plans are in place to penetrate new markets in Canada and expand its reach within the U. S. by enhancing distribution channels and increasing brand visibility.