Loopie

Bundleojoy Private Limited, doing business as Loopie is an innovative Indian company dedicated to providing premium baby gear designed for modern parents, with a focus on safety, functionality, and style. Founded in 2025 and headquartered in Gurugram, India, Loopie specializes in premium baby gear. The company was established to meet the evolving needs of young families and has not made significant pivots from its original model. In December 2025, Loopie raised INR 72 million in equity and debt funding led by Sauce.

vc, with participation from Panthera Peak Capital, HyperScale and Patni Family Office. Loopie is positioned as India's first premium baby gear brand, offering products such as the Loopie Hop Baby Stroller, the Loopie Lap Convertible Car Seat, and the Loopie Robin Diaper Backpack. The Loopie Hop stroller is suitable for children from birth to four years, featuring a 5-point safety harness and a UPF 50+ canopy. The Loopie Lap car seat accommodates children up to 12 years and includes advanced safety features.

The Loopie Robin diaper bag is designed for busy parents, with multiple compartments for organization. These products are primarily marketed in urban areas across India, including major cities like Bengaluru, Mumbai, and Delhi. Loopie's revenue generation model is based on direct-to-consumer sales through its website, where customers can purchase premium baby gear including the Loopie Hop stroller, Loopie Lap car seat, and Loopie Robin diaper backpack. Transactions typically involve single purchases rather than subscriptions, reflecting the premium quality of the products.

The pricing strategy aligns with market expectations for high-quality baby gear, targeting discerning parents who value functionality and design. Loopie plans to expand its product range by introducing new products, although specific launch dates have not been disclosed. The company is also strategically targeting new geographic markets for expansion, although the specifics of these markets have yet to be confirmed. Following the recent funding round in December 2025, which raised an undisclosed amount as part of a larger INR 72 million equity and debt funding, Loopie intends to utilize these funds to support its upcoming initiatives and facilitate growth.