Loop Now Technologies, Inc. Asset Profile

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Year established

2017

Location

San Mateo CA US

Primary Industry

Marketing/Advertising

About

Based in California, USA, established in 2017, Loop Now Technologies, Inc. trading as Firework, provides and runs the social media and mobile video-sharing app Firework. Firework became the fastest social media app to achieve 1 million users in only 5 months while still in beta. The app curates premium 30-second user-generated video content tailored to viewers’ unique tastes. Founded by early founding members of LinkedIn and Snapchat, Loop Now’s team members consist primarily of top-tier tech, investment banking, and entertainment executives. The company has offices in Los Angeles, Tokyo, Moscow, Mumbai, and Warsaw. Loop Now Technologies is backed by the tech industry’s top VCs, including Lightspeed Venture Partners (Snap, Inc., Blockchain, Giphy) and IDG Venture (Baidu, QQ, Xiao Mi, Legendary Pictures). Firework has a free plan and a Pro plan. Signing up for the Pro plan costs USD 17/month. Pro users are entitled to up to 250K video views annually, unlimited storage, advanced analytics, no Firework branding of their videos, and will receive priority support. Firework's features include patent-pending technology, REVEAL, which uniquely allows creators to think outside the frame and simply flip their phone to seamlessly reveal even more of the video. Now, content creators and viewers are freed from the constraints of having to choose to shoot either vertical or horizontal mobile content, with the power to experience both as desired. Firework's proprietary intelligent discovery engine uses advanced machine learning to provide users with safe and curated content that is personalized to each user's unique interests. The system learns as you watch, to surface high-quality videos that a viewer will enjoy. Firework also features technology provided by a leading computer vision AI software firm to filter out unsafe and unwanted visual content. Human curators are also online monitoring 24/7 and removing any offensive content that AI cannot detect.

Current Investors

Presidio Ventures, Asahi Media Lab Ventures, Lightspeed Venture Partners

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Primary Industry

Marketing/Advertising

Sub Industries

eMarketing/Digital Marketing, Web Applications, Music & Video Streaming Software, Digital Media

Website

www.firework.com

Verticals

AdTech, Cloud Computing, Social Media

Company Stage

Series B

Total Amount Raised

Subscriber access only

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