LookSmart
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LookSmart - overview
Established
1995
Location
San Francisco, CA, US
Primary Industry
Internet
About
LookSmart is a web search and advertising services company specializing in enhancing online visibility for businesses through data-driven advertising solutions. LookSmart is focused on providing web search and advertising services to improve online marketing effectiveness. Founded in 1995, the company is headquartered in San Francisco, US. It has undergone significant changes, including launching its IPO in August 1999, pricing 7.
7 million shares at USD 12 dollars each, raising a total of USD 92. 40 mn. The current CEOs are Michael Onghai and Saeed Sharif, who lead the company in its ongoing operations. LookSmart primarily offers web search and advertising services, focusing on providing an efficient search experience for users and customized advertising solutions for businesses.
Their core product, LookSmart AdCenter, enables advertisers to reach their target audiences through tailored ads, utilizing data analytics to improve campaign effectiveness. The platform serves a diverse clientele, including businesses of various sizes seeking to enhance their online presence through targeted advertising. LookSmart's services cater to clients across multiple geographical markets, including North America, Europe, and Asia, addressing the needs of both advertisers and end-users. LookSmart generated revenue of USD 4,702,000 in its most recent year, 2014, while reporting an EBITDA of USD -5,265,000 for the same year.
Revenue is primarily generated through its advertising services, involving partnerships for ad placements and analytics services, along with a B2B revenue model that relies on pay-per-click and pay-per-impression transaction structures. Looking ahead, LookSmart aims to further expand its advertising offerings and reach into new markets. The company intends to enhance its existing product lines and develop innovative advertising solutions to meet evolving market needs. Recent funding from its IPO will be directed towards these initiatives, supporting product development and market expansion efforts.
Current Investors
Sand Hill Capital, Macquarie Technology Ventures, Cox Enterprises Inc.
Primary Industry
Internet
Sub Industries
eMarketing/Digital Marketing, Search Engines, Sales & Marketing Software
Website
www.looksmart.com
Company Stage
Mature
Total Amount Raised
Subscriber access only
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