Longtail UX Pty Ltd

Longtail UX Pty Ltd is an Australian company focusing on eCommerce SEO automation, offering technology solutions that enhance online visibility through tailored landing pages for better customer engagement and search engine performance. Founded in 2013, Longtail UX Pty Ltd is based in Sydney, Australia. The company specializes in eCommerce SEO automation, providing solutions that improve online visibility for retailers. It has successfully completed 8 deals, with the latest funding round occurring in August 2020.

Joel Bloomer, the CEO, leads the firm, which has raised a total of AUD 10. 418 million, including a recent AUD 2. 25 million from investors Global Retail Brands Pty Ltd and W23 Pty Limited. Longtail UX specializes in eCommerce SEO automation through its core product, LUX Smart Pages.

This platform enables businesses to launch and manage thousands of customized landing pages to align with consumer search intents. By delivering hyper-relevant, exact keyword match pages, it effectively captures longtail demand in organic search. The company’s solutions are particularly advantageous for retailers seeking to optimize their online presence, with implementations in markets such as Australia and Mexico, serving clients like Myer and various agencies to enhance their digital marketing strategies. Longtail UX generates revenue through subscription-based partnerships with eCommerce businesses and retailers.

Clients engage with the company to integrate LUX Smart Pages into their existing platforms, allowing for ongoing management and optimization. The structured service model focuses on delivering customized solutions that cater to specific client needs, driving increases in organic traffic and sales conversions. Longtail UX plans to leverage its recent AUD 2. 25 million funding to enhance its product offerings and expand into new markets.

The company is focusing on developing additional features for LUX Smart Pages and aims to launch these enhancements by the end of 2021. Furthermore, Longtail UX is targeting expansion into the North American market, seeking to establish a presence there by mid-2022, thus broadening its global reach.