Long Game Savings, Inc.

Long Game Savings, Inc. is a financial technology company that gamifies savings and enhances financial literacy through a mobile application, promoting better money management among users. Long Game Savings, Inc. is a financial technology firm founded in 2015 and headquartered in San Francisco, US.

The company offers engaging tools for savings and financial education, primarily targeting young adults and millennials. The founders, Derek Lee, Kyle Kokotailo, and Lindsay Holden, aimed to address common financial planning challenges. In May 2022, Long Game was acquired by Truist Ventures from previous investors including Techammer and Collaborative Fund for an undisclosed sum. The company has successfully raised a total of USD 4.

00 mn, with its latest funding round being a Seed round in which USD 4. 00 mn was raised from Collaborative Fund, Stanford-StartX Fund, and Thrive Capital. Long Game offers a suite of financial literacy and savings tools designed to engage users in proactive money management and savings habits. The core product is a mobile application that gamifies the process of saving by providing users with the ability to earn rewards and engage in financial games as they save money in their savings accounts.

The platform primarily targets young adults and millennials, aiming to address common challenges related to saving and financial planning. Long Game's services also include partnerships with financial institutions, which enhance the user experience by enabling seamless integration of savings accounts and tracking. The company’s products are available in key geographical markets including the United States, Canada, and the United Kingdom, catering to a diverse client base comprising both individuals and financial institutions. Long Game generates revenue through a combination of fee structures associated with its financial services platform.

The primary transaction model involves partnerships with banks and credit unions, allowing these institutions to offer Long Game’s savings challenges and gamified features to their customers. Clients typically pay a fee for the integration of the Long Game platform into their financial offerings, enhancing customer engagement and retention. In addition, Long Game may implement a subscription model for users seeking premium features, although specific pricing details for these services are not disclosed. The company's flagship offerings are integral to its revenue strategy, as they not only drive user engagement but also strengthen relationships with financial institutions that seek innovative solutions to promote savings among their customers.

Following its acquisition by Truist Ventures in May 2022, Long Game Savings, Inc. plans to leverage its innovative technology to enhance financial wellness for clients. The company is actively working on launching new products that cater to emerging user needs, although specific release dates have not been disclosed. Plans are underway to expand into additional markets beyond its current presence in the United States, Canada, and the United Kingdom, with specific regions targeted for growth.

The recent funding will support the development and launch of these initiatives, allowing Long Game to fulfill its mission of inspiring better savings habits and financial literacy.