Local Measure International Pty Limited

Local Measure International Pty Limited, based in Australia, specializes in customer experience software solutions, enhancing engagement through its innovative AI-driven platform, Engage. Local Measure International Pty Limited is dedicated to improving customer experiences with its software offerings. Founded in 2014 and headquartered in Surry Hills, Australia, the company has successfully conducted 3 deals, including its most recent deal in February 2025, where it was acquired by Zendesk, Inc. Financial terms of this acquisition were not disclosed.

The company's CEO, Jonathan Barouch, has a history of entrepreneurial ventures, although specific prior companies are not mentioned. Local Measure offers software solutions that enhance customer experience (CX) through its flagship product, Engage. This AI-powered contact center platform automates repetitive tasks, delivering hyper-personalized support across various channels, including telephony and digital platforms. Engage incorporates Generative AI technology, featuring real-time language translation, automated workflows, and asynchronous communication, which improves operational efficiency and customer interactions.

The company serves various sectors, including retail, financial services, telecommunications, travel and hospitality, and business process outsourcing (BPO), focusing on markets in North America, Europe, and Asia-Pacific. Local Measure's revenue model is centered around subscription-based services for its Engage platform, which assists businesses in optimizing their customer engagement strategies. Engaging in B2B transactions, Local Measure offers annual or monthly subscription plans that provide clients with access to multiple features of the Engage platform. The pricing structures are tailored to accommodate the needs of different client segments.

Following its acquisition by Zendesk, the company is well-positioned to leverage additional revenue opportunities through Zendesk’s extensive resources and global customer base. Local Measure's acquisition by Zendesk, Inc. on February 24, 2025, is expected to enhance its capabilities in delivering advanced customer service analytics and decision-making solutions. This acquisition will strengthen AI-powered automation and call routing, as well as facilitate the development of a fully integrated voice solution using Amazon Connect.

The funds from this recent acquisition are likely to support the continuous improvement of customer engagement products and expand into new markets.