LoanSifter, Inc

LoanSifter, Inc is a technology company that offers a comprehensive product and pricing engine tailored for mortgage brokers, facilitating efficient comparisons across various mortgage products. Founded in 2004 and headquartered in Appleton, US, LoanSifter specializes in providing mortgage brokers with a platform for product pricing and eligibility. In December 2013, Optimal Blue, a portfolio company of Serent Capital, acquired LoanSifter, merging it into a broader technology suite for the mortgage industry. LoanSifter provides an advanced product, pricing, and eligibility (PPE) engine designed specifically for mortgage brokers, enabling them to conduct best execution searches among over 120 wholesale investors.

This platform allows seamless integration with Loan Origination Systems (LOS), Customer Relationship Management (CRM) software, and other online quoting platforms through its Loansifter Partner Network. The technology facilitates rapid searches and accurate pricing across a range of mortgage scenarios, including home equity and construction loans, primarily serving mortgage brokers and lenders in the United States. The revenue model for LoanSifter is centered around subscription fees, with a base price set at USD 79 per month. This subscription includes access to the BESTX™ Product & Pricing feature, offering product comparisons and price management functionalities.

Additional features such as website Quick Quote rates and lead management tools are available at extra charges. Transactions primarily involve mortgage brokers who utilize the Loansifter platform for efficient access to mortgage rates and product comparisons, supporting B2B relationships and ensuring compliance with mortgage regulations. LoanSifter plans to leverage its recent acquisition by Optimal Blue to enhance its product offerings and expand its market reach. While specific upcoming products have not been detailed, the company is focused on developing innovative features that align with current market demands.

The 2013 acquisition is expected to facilitate growth by integrating new technologies and expanding into new geographic markets, although specific regions and timelines have not been disclosed.