Loaded

Based in California, US, and founded in 2016 by co-founder Brandon Freytag, Loaded is a talent and management marketing company that offers gaming management and advisory services. In April 2022, Loaded raised USD 20 million in growth capital funding led by Coral Tree Partners, with participation from other unspecified investors. As of May 2022, Josh Swartz is the CEO of the company and employs about 50 employees. Loaded provides management services, including brand development, campaign management, platform negotiation, creative services, content development, media training and press, sponsorships and endorsement, game developer partnerships, and more.

The company also provides constancy services to the brands related to industry insights, data analysis, program tracking, paid media sales, creative services, content development, and program partnerships. Loaded helps creators and companies find success by monetizing their reach and influence via brand partnerships, game release campaigns, appearance, and more. The company plans to use its proceeds from April 2022 funding to expand, diversify, and scale its offerings for publishers, brands, and talents. Loaded also plans to increase its employee count from 50 to 65 by the end of 2022.