Living Proof, Inc.

Living Proof, Inc. is a hair care company that develops innovative products addressing various hair challenges, utilizing advanced scientific technology to deliver salon-quality solutions for diverse hair types. Living Proof, Inc. was founded in 2004 and is headquartered in Cambridge, US.

The company specializes in hair care products and has not undergone significant business pivots or changes in operations. The founders of Living Proof are M Washington and Ward Stegerhoek. The company has raised a total of USD 30. 00 mn, with the latest funding round being Series C, led by Leerink Partners on December 16, 2016.

This funding brought the current company valuation to USD 163. 03 mn. Living Proof specializes in innovative hair care products designed to address a variety of hair-related challenges, primarily focusing on creating salon-quality solutions that cater to different hair types and textures. The company’s core offerings include shampoos, conditioners, and styling products formulated using advanced scientific technology.

Products such as the Perfect Hair Day™ Shampoo and Conditioner are designed to cleanse, hydrate, and enhance the natural beauty of hair, while treatments like the Scalp Care Density Serum target specific needs such as hair growth and scalp health. Living Proof's products are cruelty-free and free of silicones, appealing to environmentally conscious consumers. The brand serves a diverse customer base that includes individual consumers and retail partners across North America, Europe, and Asia, providing solutions to everyday hair care problems. Living Proof's revenue model is primarily structured around direct-to-consumer sales and partnerships with retail distributors.

The company generates income through the sale of individual products, such as its flagship Perfect Hair Day™ line, with pricing set at approximately USD 17 to USD 68 per item. Transactions typically occur through online purchases on the company's website, as well as through high-end retailers and salons that carry the brand. This multi-channel distribution strategy enables Living Proof to reach a broad audience, including both retail consumers and professional salons, facilitating a steady flow of sales. The company also promotes special offers, such as free travel-size products for orders above certain thresholds, incentivizing higher transaction values and customer loyalty.

In December 2016, Living Proof entered into an agreement for acquisition by Unilever, expected to close in early 2017. With this acquisition, the company plans to leverage Unilever's global reach to expand its product offerings and enter new geographic markets, particularly in Europe and Asia. Living Proof is focused on designing and launching new products to further enhance its portfolio, although specific release dates have not been disclosed. The funds raised during the Series C round are anticipated to support these initiatives and assist in scaling operations post-acquisition.