Living Lens Enterprise Limited

Living Lens Enterprise Limited specializes in harnessing video technology to provide insightful consumer research solutions, facilitating enhanced market understanding through video feedback and analysis. Founded in 2014, Living Lens Enterprise Limited is based in Liverpool, UK, and focuses on video research solutions that improve consumer insights. The company was acquired by Medallia, Inc. in February 2020 for USD 26 mn.

Living Lens has engaged in a total of 6 deals, with its most recent deal in 2020. The founder's history is not detailed in the available information. Living Lens offers Medallia Video, a comprehensive video research platform designed to capture and analyze consumer insights through video content. It integrates with tools like Zoom for market research sessions, enabling organizations to gather meaningful feedback from virtual focus groups and interviews.

The platform boasts features like automated transcription in over 50 languages, sentiment analysis, and object recognition, making it valuable for clients across diverse industries such as automotive, financial services, healthcare, and retail, particularly in North America, Europe, and Asia-Pacific. In 2021, Living Lens reported a revenue of USD 2,268,741. 10, with an EBITDA of USD -2,644,526. 60 for the same year, indicating the financial performance of the company during that period.

Following its acquisition by Medallia, Inc. , Living Lens aims to leverage its resources to enhance product offerings and enter new markets. The company is expected to focus on expanding its presence in North America and Europe, utilizing the funds from the recent acquisition to develop new features and improve its platform capabilities. Specific upcoming product releases have not been detailed, but the strategic direction suggests a commitment to innovation and market penetration.