Livescale Technologies Inc.

Livescale Technologies Inc. specializes in innovative live shopping solutions, enhancing e-commerce through interactive video content that allows real-time engagement between brands and consumers. Founded in 2016 in Montreal, Canada, Livescale Technologies Inc. provides live shopping solutions that serve to bridge the gap between e-commerce and social media.

The company was co-founded by Laurent Boutet and is currently led by CEO Virgile OLLIVIER. Livescale has successfully completed 2 funding deals, with the latest round in March 2021 raising CAD 2. 5 million from investors including Granicus Ventures and Luge Capital, among others. Livescale.

tv primarily offers a suite of live shopping solutions designed to enhance e-commerce experiences through interactive video content. Their core product enables brands to host live shopping events where viewers can engage with hosts in real time while shopping for featured products, creating a seamless blend of entertainment and commerce. This service addresses the needs of modern consumers who seek immersive shopping experiences, allowing them to ask questions, receive instant feedback, and make purchases without leaving the live stream. Livescale.

tv caters to a diverse client base that includes retail brands and e-commerce platforms, primarily operating in markets across North America, Europe, and Asia. The company’s innovative approach aims to bridge the gap between traditional online shopping and social media engagement, making it easier for brands to connect with their audiences. Livescale. tv generates revenue through a subscription-based model, where clients pay for access to their live shopping platform, alongside potential transaction fees for sales made during live events.

This structure allows brands to leverage the platform for direct-to-consumer sales, enhancing their ability to reach target audiences effectively. Revenue may also come from partnerships with brands that wish to utilize the technology for specific promotional events, thereby increasing visibility and sales. The pricing model varies based on the level of service selected, with potential tiers that reflect the scale and features required by different clients. Flagship services within this structure may include tailored live shopping events and dedicated support for brands looking to elevate their online presence through live video engagement.

In March 2021, Livescale Technologies Inc. raised CAD 2. 5 million in venture funding co-led by Granicus Ventures and Luge Capital, with participation from FrenchFounders and Inovia Capital. The funding will be utilized to expand the company's business into new markets and invest in product development while hiring new staff.

Livescale plans to enhance its product offerings and extend its market presence, targeting specific regions across North America, Europe, and Asia as part of its growth strategy.