Lively Inc.

Lively Inc. is a provider of innovative employee benefits solutions, focusing on Health Savings Accounts (HSA) and flexible spending accounts to enhance benefits administration and employee engagement. Founded in 2016, Lively Inc. is headquartered in San Francisco, US, and specializes in health savings solutions.

The company was co-founded by Alex Cyriac and Shobin Uralil. In October 2021, Lively raised USD 80 mn in Series C funding, led by B Capital Group, bringing the total amount raised to USD 80 mn with a current valuation of USD 324. 167 mn. The company has completed three deals since its inception, with the most recent being in October 2021.

Lively specializes in providing flexible employee benefits solutions, with a focus on Health Savings Accounts (HSA) and other employer-sponsored accounts. Their offerings include HSAs, Flexible Spending Accounts (FSA), Health Reimbursement Arrangements (HRA), and Lifestyle Spending Accounts (LSA). These services aim to streamline benefits administration for employers while allowing employees to tailor their benefits to individual needs. Lively’s technology, including the LivelyIQ platform, enhances decision-making by offering personalized insights to users across the United States.

Lively operates on a subscription-based revenue model, charging USD 2. 95 per employee per month for access to its platform and management tools. Individual users can access HSAs without incurring any fees. The company maintains a strong B2B relationship with employers to manage employee benefits and boasts a customer retention rate exceeding 98%, along with high customer satisfaction scores.

In October 2021, Lively Inc. raised USD 80 mn in Series C funding, which will be utilized to further develop its consumer-centric platform. The company plans to enhance its product offerings and expand into new geographic regions to better serve its customers. Specific details regarding upcoming products and targeted markets have yet to be announced.