LimeRoad.com
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LimeRoad.com - overview
Established
2012
Location
Gurgaon, Haryana, India
Primary Industry
Internet
About
LimeRoad. com is an online shopping platform that specializes in fashion and lifestyle products for men and women, offering a range of clothing, footwear, accessories, and home décor. Founded in 2012 in Gurgaon, India, LimeRoad. com operates as an e-commerce platform focused on fashion and lifestyle products.
The company was co-founded by Ankush Mehra and Suchi Mukherjee, who also serves as the CEO. LimeRoad. com has engaged in five deals, with its most recent funding round occurring on October 17, 2020, raising INR 110. 00 million, bringing the total amount raised to INR 110.
00 million. LimeRoad. com operates as an online shopping platform that caters to both men and women, primarily focusing on fashion and lifestyle products. Its offerings include a diverse range of apparel, footwear, accessories, and home décor items, reflecting contemporary trends.
The platform features a unique Scrapbook tool, enabling users to create and share personalized style collages. Targeting the Indian market, LimeRoad. com serves fashion-forward individuals seeking casual, formal, and ethnic wear, continually updating its catalog to align with seasonal trends. In 2022, LimeRoad.
com generated revenue of INR 8,071,081. 30 and reported an EBITDA of -INR 2,725,596. 10 for the same year. The revenue model is based on direct-to-consumer sales through its online platform, offering a variety of clothing and accessories while providing a streamlined checkout process for customers.
Moving forward, LimeRoad. com aims to expand its product offerings by designing new fashion lines targeted for launch in the upcoming year. The company also plans to enter new geographic markets, specifically focusing on expanding its presence in tier-2 and tier-3 cities across India by mid-2023. The recent funding of INR 110.
00 million will be strategically utilized to support these initiatives, enhancing its product development and marketing efforts.
Current Investors
MA WillMind Holdings Limited, Lightspeed Venture Partners, Matrix Partners
Primary Industry
Internet
Sub Industries
Retail, Web Applications, Search Engines
Website
www.limeroad.com
Verticals
E-commerce, Mobile Apps
Company Stage
Acquired
Total Amount Raised
Subscriber access only
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