Lilu, Inc.

Lilu, Inc. is a pioneering company focused on supporting lactating mothers through innovative technology, specifically the MilkSense Lactation Tracking App, which aids in monitoring breastfeeding and feeding sessions. Founded in 2016 in Philadelphia, US, Lilu, Inc. develops tools to assist mothers in their lactation journey.

The company has received venture funding in May 2024 from Chloe Capital and Ad Astra Ventures totalling USD 0. 15 mn, bringing its current valuation to USD 8. 5 mn. The CEO, Adriana Ortiz, is one of the founders alongside Sujay Kumar.

The company has completed a total of 5 deals to date. Lilu's primary offering is the MilkSense Lactation Tracking App, designed for mothers to track their breastfeeding, pumping, and bottle-feeding sessions. It features personalized lactation insights, scheduling tools, and data visualization to empower users in understanding their milk production patterns. Target customers include new and experienced mothers, lactation consultants, and healthcare professionals, primarily in North America, with plans for expansion into additional markets.

Lilu generates revenue through a structured beta program, which offers both free access and a paid subscription model. Early participants in the paid beta program are incentivized with USD 10 per week for four weeks to actively log feeding sessions. The app aims to establish direct-to-consumer relationships, allowing mothers to subscribe for ongoing access to premium features like advanced analytics and personalized recommendations, enhancing their lactation experience. Following the most recent funding deal in May 2024, Lilu, Inc.

plans to enhance its product offerings and expand into new markets. This funding will support the development of upcoming features within the MilkSense app, aimed at improving user experience. The company is targeting expansion into various international markets where breastfeeding technology is needed, with specific plans to launch these initiatives within the next year.