Likeable Local

Likeable Local is a digital marketing company that provides businesses with a lead generation platform designed to enhance online marketing effectiveness and conversion rates through various user-friendly tools. Founded in 2012, Likeable Local is based in New York, US, and specializes in developing a lead generation platform that assists businesses in converting potential customers into paying clients. The company has not undergone any significant pivots in its business strategy. Ryan Balfe is the founder, with Hugh Morgenbesser serving as the CEO.

Since inception, Likeable Local has successfully completed 5 deals, with the most recent deal occurring on July 7, 2015, during which they raised USD 0. 50 mn in VENTURE DEBT from Lighter Capital Inc. In total, the company has raised USD 0. 91 mn.

Likeable Local's primary offering is a comprehensive lead generation platform tailored to enhance conversion rates for businesses. The platform features a user-friendly interface for creating landing pages, pop-ups, and other marketing tools that help capture leads effectively. It caters to a diverse clientele, including small to medium-sized enterprises across various sectors like e-commerce, education, and professional services, and is marketed extensively within North America, Europe, and parts of Asia. Likeable Local generates revenue through a subscription-based model, allowing clients to access the platform's features and tools via monthly or annual plans.

Pricing varies based on the feature set and usage scale, with flagship offerings such as advanced analytics and customizable templates driving the core of their business. This model supports a steady revenue stream through direct-to-consumer transactions, enabling easy online subscriptions for businesses. Looking ahead, Likeable Local is focusing on enhancing its platform with new products aimed at improving lead generation capabilities. The company plans to expand its market presence, targeting additional regions within Europe and Asia by 2016.

The recent funding of USD 0. 50 mn received on July 7, 2015, will be utilized to support these initiatives, ensuring the company can enhance its offerings and reach a broader audience.