Lightform, Inc.

Lightform, Inc. develops innovative projection mapping technology that combines hardware and software to create immersive augmented reality experiences for various industries. Founded in 2014 and headquartered in San Francisco, US, Lightform, Inc. specializes in projection mapping technology.

The company has raised USD 5. 00 mn in its latest funding round on November 21, 2017, led by Lux Capital, with participation from investors including Anorak Ventures, Comet Labs, Dolby Family Ventures, and Presence Capital. The founders of Lightform are Kevin Karsch and Simon McCormack, with Simon McCormack also serving as the CEO. Lightform specializes in advanced projection mapping technology that integrates computer vision hardware with content creation software to facilitate augmented reality (AR) experiences.

The core offerings include the LF2 and LF2+ projectors, notable for their sound-reactive capabilities, and the LFC Kit, designed to enhance larger deployments. Their products enable users to scan physical environments with structured light, allowing for precise alignment between digital content and real-world settings. This technology is particularly beneficial for industries such as advertising, entertainment, and events, where immersive visual experiences can significantly enhance audience engagement. Lightform's products are marketed primarily in North America and Europe, targeting creative professionals, event organizers, and businesses seeking to incorporate AR into their projects.

Lightform operates on a sales model that combines direct-to-consumer initiatives with business-to-business partnerships. Revenue is generated through the sale of its flagship products, including the LF2 and LF1, as well as associated software services that come with these products, such as the Lightform Creator application. Customers typically purchase these devices outright, complemented by optional software updates and support. The pricing structure reflects the premium nature of their offerings, appealing to both individual creators and commercial clients who require high-quality projection solutions.

Partnerships with retailers and event service providers further enhance revenue streams by expanding distribution channels and improving market reach. With the recent funding of USD 5. 00 mn raised in November 2017, Lightform plans to innovate new products and expand its market reach. The company is focused on developing enhancements to their existing product line to better serve the AR market.

Additionally, Lightform aims to penetrate new geographic regions beyond North America and Europe, targeting markets in Asia and South America by 2020.