Liftit S.A.S

Liftit S. A. S is a logistics technology company specializing in optimizing transportation processes throughout the supply chain with advanced, data-driven solutions. It caters to diverse clients in Latin America, enhancing delivery efficiency and operational control.

Founded in 2016 in Bogota, Colombia, Liftit S. A. S provides logistics solutions designed to improve transportation efficiency. The company was recently acquired by Carryt in December 2023 for USD 800,000 from multiple investors, including Mercy Corps Social Venture Fund and Mercado Libre Fund.

The founders, Angel Botto and Felipe Celis, have not been noted for prior company ventures. Liftit offers a comprehensive logistics solution that integrates advanced technology to streamline transportation processes across the supply chain. The company's core offerings include a configurable platform designed to optimize the logistics of the First Mile, Middle Mile, and Last Mile operations. By leveraging real-time data and artificial intelligence, Liftit enhances distribution efficiency and enables clients to monitor deliveries at every stage, thereby increasing operational control.

The company serves a diverse clientele, including retailers and wholesalers, across several Latin American markets, facilitating timely deliveries and ensuring customer satisfaction. Liftit's focus on automation and data-driven decision-making positions it as a key player in the logistics sector, addressing common challenges such as route optimization and delivery performance through its innovative solutions. Liftit generates revenue through a structured transaction model that emphasizes partnerships with businesses in logistics and transportation. Clients engage with Liftit by utilizing its technology platform for streamlined delivery services, which allows for enhanced efficiency and reduced operational costs.

The company’s revenue structure includes service fees associated with logistics management and delivery execution, catering primarily to business-to-business (B2B) relationships. Specific pricing plans for services are tailored to meet the needs of clients and may include charges based on the volume of services utilized and the distance of deliveries managed. The overall goal of Liftit’s revenue model is to ensure maximum efficiency in logistics operations while providing clients with a high level of service and support. Following the acquisition in December 2023, Liftit aims to expand its operational capacity by adding more vehicles to its fleet and increasing deliveries by 40%.

The new ownership is expected to leverage the recent funding to enhance its service offerings and explore new markets for geographic expansion.