Lifelock, Inc.

Lifelock, Inc. specializes in identity theft protection, offering services that monitor personal information and provide alerts for potential threats, aiming to safeguard consumers in a digital landscape. Founded in 2005, Lifelock, Inc. is headquartered in Tempe, US.

The company provides identity theft protection services and has undergone strategic pivots to enhance its offerings. Allen D serves as the CEO. The company went public in October 2012, raising USD 141. 3 mn through its IPO.

Lifelock was later acquired by Symantec Corp in a deal valued at USD 2. 3 billion, expected to close in early 2017. Bessemer Venture Partners, along with other investors, exited their stakes in the firm during 2015. LifeLock provides comprehensive identity theft protection services, including real-time monitoring of personal data, proactive alerts for suspicious activities, and identity restoration services through U.

S. -based specialists. The service targets both individual consumers and families, offering various coverage packages primarily in the United States. Key features include credit monitoring and dark web surveillance, aimed at protecting against the increasing threat of identity theft.

In the most recent year, LifeLock reported revenue of USD 587. 47 mn with an EBITDA of USD -63. 04 mn. The company operates on a subscription-based model, providing several pricing tiers that include distinct features, such as credit monitoring and identity restoration assistance, appealing to consumers seeking security for their personal information.

LifeLock plans to innovate by introducing new product offerings tailored to evolving consumer needs, although specific release dates have yet to be announced. The company aims to expand its market presence, targeting additional geographic regions for its services. The recent IPO funding will be utilized to support these growth initiatives and enhance its technology infrastructure, thereby improving service delivery and customer experience.