Life Fitness, LLC
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Life Fitness, LLC - overview
Established
1977
Location
-, IL, US
Primary Industry
Consumer Products
About
Life Fitness, LLC is a US-based company specializing in high-quality fitness equipment, providing solutions for both commercial and home environments to enhance physical wellness and activity. Founded in 1977, Life Fitness, LLC, operates as a manufacturer of fitness equipment. The company is led by CEO Adewale Adeniyi and has undergone a recent BUYOUT funding round amounting to USD 490. 00 mn on March 21, 2023, from KPS Capital Partners.
Life Fitness has completed three deals since its inception, focusing on innovation within the fitness equipment sector. The company is headquartered in the US and was founded by Hazel Smith, who has a background in the fitness industry. Life Fitness is a prominent provider of commercial and home fitness equipment, offering a broad spectrum of products aimed at improving fitness and wellness. Their product lineup includes cardio machines like treadmills and stationary bikes, alongside strength training equipment such as selectorized and plate-loaded machines.
The company serves diverse markets, including health clubs and individual consumers, with a strong presence in North America, Europe, and Asia Pacific, thereby catering to a variety of clients ranging from fitness facilities to home gym enthusiasts. In 2018, Life Fitness reported a revenue of USD 1,037. 10 mn, with an EBITDA of USD 14. 90 mn.
The company engages in both direct-to-consumer and business-to-business sales across various sectors, including health clubs and hospitality, utilizing a pricing model that accommodates bulk purchases for commercial entities and individual sales for home users. Life Fitness is focused on expanding its product offerings and geographic reach. The recent financing through a secured term loan will support initiatives related to new product designs and market expansion plans. Specific target markets for growth include the enhancement of their product line for commercial gyms and expansion into new regions, with efforts to be undertaken by the end of 2023.
This strategy aims to leverage current market trends and consumer demands in the fitness industry.
Current Investors
KPS Capital Partners
Primary Industry
Consumer Products
Sub Industries
Recreational Hobbies & Sporting Goods, Recreational Product Stores
Website
www.lifefitness.com
Verticals
E-commerce
Total Amount Raised
Subscriber access only
Life Fitness, LLC - deals
| Deals Type | Deal Status | Target (s) | Deal Date | Investor(s) | Seller(s) | Deal size (Mn) | Enterprise value (Mn) | Post-money valuation (Mn) | EBITDA multiple (x) | Revenue multiple (x) | Lead partner (s) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Private Debt | Completed | Life Fitness, LLC | - | ||||||||
| Trade Sale | Completed | Life Fitness, LLC | - | ||||||||
| Buyout | Completed | Life Fitness, LLC | - |
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