LensOn AB

LensOn AB specializes in the online sale of prescription eyewear, offering customizable lenses and stylish frames to enhance vision and cater to individual preferences. LensOn AB operates in the eyewear sector, providing an online platform for customers to purchase prescription glasses. The company was founded in 2004 and is headquartered in Stockholm, Sweden. In December 2012, Prescription Eyewear (Glasses Direct Ltd), a portfolio company of Acton Capital Partners, Highland Capital Partners, and Index Ventures, acquired LensOn AB from Verdane Capital.

The acquisition was supported by new investors GP BullHound Sidecar, Silicon Valley Bank, and Kreos Capital, with financial terms undisclosed. LensOn. com offers a variety of eyewear products focused on high-quality lenses and customizable frames. Their core offering includes prescription eyewear while addressing consumer needs for accessibility and easy online ordering.

They also provide services such as lens coatings and various lens types tailored to specific visual requirements, catering to both corrective eyewear users and fashion-conscious customers across Europe and North America. In the most recent year, 2021, Lenson. com reported revenue of USD 27. 14 mn and an EBITDA of USD 170,735.

The company generates revenue primarily through direct-to-consumer sales via their e-commerce platform, allowing customers to purchase eyewear directly without intermediaries. Their business model includes one-time purchases and potential subscription options for eyewear needs, ensuring a seamless customer experience. Moving forward, LensOn AB plans to enhance its product offerings with new designs set to be launched in the near future, although specific release dates have not been disclosed. The company is also considering expansion into new geographic markets, targeting regions beyond their current operations, with a strategic focus on Europe and North America by the end of 2023.

The funding received from the acquisition in December 2012 will assist in supporting these initiatives, aimed at strengthening their market position and improving operational capabilities.